The Hertz Corporation, a wholly-owned subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Thrifty, and Dollar vehicle rental brands in North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. The Hertz Corporation is one of the world's largest vehicle rental companies, and the Hertz brand is one of the most well-known. Hertz distinguishes itself from the competition through product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi, and unique vehicles offered through its special collections.
In addition, the Hertz Corporation operates the Firefly vehicle rental brand and the Hertz 24/7 car sharing business in international markets and Hertz Car Sales, which sells vehicles.